I own a small business and have a number of websites which I use to promote the services that I offer. I am involved in providing online guitar lessons for beginners as well as with a company that offer a DVD duplication service. I have always been interested in trying to gain as many visitors to the websites as possible, through ethical means. I started off by entrusting so called SEO experts with the job of promoting the site as I had little knowledge of the industry. The band SEO expert or web promotion expert is often used by many people who are basically scam artists as I have now found to my cost. As it turned out neither were they, despite their claims of being an SEO expert.

After some particularly bad experiences with these so called experts of the SEO industry and after wasting a great deal of money I decided to attempt to educate myself on the art of web promotion. This was about seven years ago and one of the first things I was to learn was about the power of article marketing. I started to write articles and was astonished with the results, I was gaining additional traffic that were coming directly from the articles and the websites were also obtaining higher search engine rankings.

Article marketing has stood the test of time and is still as beneficial today as it was seven years ago. Article marketing is a free form of web promotion which is a major benefit to the small businessman!

I aim to write an average of one article per day and have managed to do this for the last two and a half years, the results speak for themselves.

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Think of the rivalry for the peak rankings in Google as an accelerated version of the high-school popularity contest. Google could look at two identical content pages from competing companies in the same industry, and the Web site that is determined by Google to have the highest level of site popularity is the one that will enjoy the highest search engine rankings.

Google essentially analyzes two main categories of information in determining their search engine rankings:

1. The quality of your content pages and the pages’ relevancy to the keywords that were just searched on by a Google user.

2. The number of external or inbound links pointing back to your Web site.

Google not only evaluates the number of inbound links pointing back to your Web site, but Google also evaluates the site popularity of the site that posted the link back to you. If the site popularity of the site linking back to you is high, then your site popularity goes up. This should be a part of your critical link building strategies. If the site has a low site popularity score, there is little to zero increase in your site popularity score. In addition, Google wants to see some similarities between the content on your Web site and the content on the sites that have posted links back to you.

In short, Google has established two main criteria that you should keep in mind when working on your link building efforts:

1. Your inbound links should arrive from Web sites that have an equivalent or better site popularity score in Google than your Web site.

2. The Web site that shows your link ought to be in a comparable industry, or applicable in some other way to your Web site, so there is equivalent content among the two sites.

If your inbound links do not meet both of these criteria, Google will score the links as having little value to your Web site. This discourages people from creating links that are of no true value to site visitors, completely for the function of increasing Site Traffic. These extraneous links are as a rule created through the use of a “link farm”.

Offers to boost your number of inbound links for a small fee often come from link farms.
It is common for the offers to explicitly state the number of inbound links the service provider will guarantee as a result of the project. I have never read a link farm offer that guaranteed to provide links from Web sites that would actually be relevant to the business owner paying for the service. Using a link farm should not be one of your link building strategies.

Using a link farm is not worth the financial investment because Google does not value the links generated by link farms. Google has even been known to penalize Web sites that employ link farms to generate a high number of irrelevant inbound links. For that reason, I would by no means advocate that you use a link farm to make inbound links as part of your plan to add to your Web site’s popularity score. Investing time toward link building provides you with the most valuable, helpful, and logical way to enhance the total of in-bound links linking back to your site, and your site popularity.

Instead, focus on high-quality link building to increase site popularity. Link building strategies can dramatically increase the number of inbound links to your Web site coming from credible sites. Google will reward you for these types of inbound links. And therefore, the popularity of your web site will increase, and in turn so will your search engine rankings. Plus, link building is 100 percent free.