Without Traffic Your Website Is About As Much Use As A Chocolate Fireguard

Posted on August 7th, 2009

You spend hours designing your site making sure everything is as perfect as you can get it and then reality strikes, the simple fact that it will all be a waste of time without one thing – Website Traffic! A website without traffic is about as much use as a chocolate fireguard or like building an advertising board and never showing it.

Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to get “hits” to their sites, but they fail to realize that all “hits” are not created equal.

A lot of webmasters in their haste to get any visitors to their site forget that its a lot more important to get targeted traffic to the site than just general traffic, and believe me there’s a big difference between the two. TV advertisers use this same “Let’s get any traffic technique”. They flash ads on the screen in front of people who can’t afford or don’t need the advertised product.

Since general advertising can’t hit specific targets, they hit everyone and hope that someone in their target audience is actually watching at that moment. Spam, banner ads, “safe-lists” and similar website traffic techniques fall into this “general” category. Targeted traffic is made up of people who are truly interested in what you are selling or what you are saying. These people have interests in common or they are trying to solve problems.

“Targeted” traffic is best because the people hitting your website have a much higher likelihood of actually making a purchase. Targeted traffic comes from people following recommended links on other sites, typing in relevant keywords into the search engines, or even reading articles you’ve written on a particular subject and then clicking over to your site for more information.

If you don’t already know where to find the best sources of targeted traffic for your website, you will need to experiment with lots of different sources to find the ones that bring visitors who give you the most “bang for your buck.”

Ad trackers are a useful and important tool to provide information on which ads are giving you the most traffic. wouldn’t it be great if you not only knew where your visitors were coming from but also how many there are, and more importantly what percentage are buying from you? the answer is simple, all you need is an ad tracker program. Though it sounds simple, most businesses don’t do this! Many businesses spend too much money on traffic generation without knowing whether it is cost effective, you need to know what percentage of visitors are buying so you can make a profit and not overspend on advertising.

Whether you pay for your website traffic with cash (pay-per-click search engines, ezine ads), or you pay for it with the sweat of your brow (article distribution, free search engines), you must identify your best and most profitable sources of targeted traffic that convert into buyers, subscribers, or leads.

If you don’t know where your traffic comes from and how much its costing you to get them, then it’s odds on your business is going to fail.