Traffic Through Social Media: Paid or Free? Know the Difference!

Posted on August 13th, 2009

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Social traffic through social media sites that drive visitors to sites/blogs and online stores are becoming quite popular. Before the explosion of social media websites, such as Twitter, Facebook and MySpace, many online marketers focused on paid traffic in order to significantly boost the number of people visiting their websites. There really is nothing wrong with paid traffic strategies. In fact, these strategies can be very effective. However, they can be quite expensive. If you want your paid campaign to have an impact in your business, you may have to spend hundreds of dollars a day.

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But with the social traffic solution, you will make use of social media sites that are free. All you need to do is invest a little of your time and participate in these types of websites. Create good quality materials so you can make use and maximize your traffic-enhancing strategies. Remember that not just because you have profiles and about a million friends on Facebook, Twitter, MySpace and all other media sites, it still does not guarantee an increase in your Web Traffic. You first need to know who exactly your target market is, and make sure that you profile is deemed attractive by them.

Another advantage of social traffic over paid traffic is the influence that you can gain in social media. As an influencer, you can affect people s buying decisions. In order for your paid traffic to buy from your online store, you need to convince them with a great copy, huge discounts, and a lot of other freebies. But with web traffic coming from social media sites, people learn about you through viral marketing or word of mouth. This means that Web users who go to your site are already partially convinced that your product or service is good because someone from their social media network recommended you.

Of course paid traffic solutions are guaranteed to get people to your site, 100%. However, this certain type of marketing campaign will only work if you have enough funds to support/pay for it. Once you no longer have budget for PPC or banner ads, your traffic may also dwindle. The effect of social traffic is different. The efforts that you put in today may not have immediate effects on your traffic now, but it can definitely explode your online presence in the weeks or months to come. As long as you have your profile in social media sites and you continue to participate in such communities, you will experience an increase in your Web traffic.

Nathan Holland is the owner of AttractableMarketing.com. He teaches how to generate free leads and drive targeted traffic to your website through social networking. For Free Videos on increasing your website traffic through Social Networking, visit http://attractablemarketing.org

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