The Benefits of Website Surveys

Posted on August 3rd, 2009

Learn How to Increase Website Traffic (here)

There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitor spends accessing the website.

how to get more traffic on your website

However, despite the vast amount of detailed information that is available what is missing is anything to tell the webmaster what the visitor was thinking. Did they dislike the website? Was the layout easy to understand or just plain confusing? Was navigating the website easy and did they find the information they wanted?

A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn’t like what the product or service were or was it that they couldn’t find what it was that they wanted?

Website surveys provide webmasters with an excellent and accurate method of answering these types of questions. Direct feedback from the website visitors means that there is no longer the need to guess, just ask the visitors how they found the site and if they found what they were looking for.

With an online survey webmasters can find out:-

How often do people visit the website?
How did they arrive at the website?
Is it for business or pleasure that they are interested in the website?
Did they find the information they were looking for?
How easy was it for them to navigate the website?
Would they recommend the website to their friends and/or colleagues?

A good website survey will be brief and will gather information that once analysed will provide valuable information to help improve the website.

An alternative to a more traditional customer survey would be to ask just one or two questions at strategic points. For example at the end of the registration process the visitor can be asked if they found the procedure quick and easy; after ordering an item they could be asked if they found the ordering procedure and payment methods to their liking. To avoid regular visitors from being canvassed every time they visit, the website can be configured so that they are only ever asked once.

Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.

To see a sample website survey please follow the link: Sample Website Survey

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